What B2C Entrepreneurs Need To Put In Consideration To Be Open
Since COVID-19 has infiltrated our lives, we have been strongly encouraged in the media about the #ShopLocal movement. I’ve been in cheerleading too — have you?
But the pressure is pushing you, are you SELLING locally or are you just sidelining while continuing to order from Amazon or another supermarket in another country, and get access to fluid sales that take place during the holidays?
Nothing. I think most of us are guilty, I am involved.
Which leads me to the reason why I am writing this …
The problem with community support: sometimes it is difficult to do so.
One day we needed a portion of our BBQ. We called several local shops, and no one picked up the section we needed.
Amazon said. And we found it the next day.
Last Saturday I was determined to help local businesses and I started buying a few gifts for my Christmas list.
In short, here is what I found:
I drove 45 minutes to come and get a $ 10 item, to save $ 10 shipping.
Because of the COVID-19, I had to stand in line outside, cool, for about 10 minutes before entering the store and looking around.
Behind the street was another store that I wanted to explore. The line was twice as long so I made that suggestion.
One store I wanted to go to (and help) was closed at 2pm. It was 2:30 when I got there.
The two retail outlets I visited were a small portion of the retail space they had during the holidays. Once again, due to the plague they had to remove the middle shelves in order to stay away.
One small store allows one customer at a time and there were two people in front of me. I was running out of time, so I got back in my car.
And don’t start me off with worrying about overcrowding and finding parking lots …
I had gone four hours, trying to help the locals but dang-it wasn’t easy at all! Not to mention that I often feel tired when I get home.
Now that I have shown it all, I went to one supermarket and figured out what?
There is no line at the door due to the size of the store.
I found what I was looking for.
I also got a 30% off coupon on my phone when I stood up in the line I was buying.
And I was in and out within a few minutes.
It is difficult for small businesses in the area to compete with them.
But they will need it if they want to survive.
Big box retailers, including Amazon, offer opt-in and competitive pricing that they do because they have state-of-the-art value-added testing facilities.
And that is not the case if it is part of any “new” economy.
When I was a child, we did not have access to the Internet, but we did send letters. Remember the black Sears Christmas Wish Book that came in the mail?
My dad stays with my brother as we watch the playground, wrap up our passions and look forward to what will open on Christmas morning.
Admittedly, fulfilling this list of aspirations has not been as easy as it is today.
Today consumers just need to buy from their home, and voila! The gifts come in a few days, ready to wrap and set under the tree.
As a small business (especially brick and mortar) how can you compete with this?
Here are a few suggestions to consider:
Think about the cost. What can you bring to the table that your customer can’t find in a major online store or on Amazon?
Consider what your customers are looking for:
- Customer service. The more you love, the better.
- Unique product. What do you have that a) can not be found elsewhere and b) changes well what they would buy elsewhere?
- Goodness. Moalways, the price determines the type. Cheap prices mean lower prices. Is it hard to compete for a price so you can compete for a price instead?
Simple. How can you make it easier to buy with you unlike Amazon? For example, you could offer the same opportunity that Amazon likes:
Easy to use
Prices for sale
Free / cheap shipping
Always consider the benefits your business offers because that is what consumers value in their purchasing decisions.
In order for people to contribute to the same sale, the sales or services must be the same or higher than what Amazon or other major online box companies offer.
COVID-19 has had a profound impact on small businesses, especially the bricks and mortar that depend on local customers. The increase in the epidemic has been — and continues to be.
If there was a time to focus on your type of business, now!
You need to find ways to create eCommerce websites, which are becoming more and more competitive — as well as competitive — as the epidemic pulls.
For your business to succeed,
1. News: The message of the ‘local shop’ is ubiquitous, but it is difficult to cope with the events during the epidemic. CBC News Writer
2. Topic: Thinking about how you can increase your holiday sales with COVID-19 and what is the weather marketing strategy you can use? Read Tips for Selling Your Small Business Home (on our page)
3. Topic: If you do business in stores or offer a job in a particular area, look at your advertising on your page for SEO techniques such as the following: How to Customize Your Page
4. Notes: How to Sell Locally and Safely Between COVID-19 and 5 Benefits of Close Buying with Business Business BC.